Difference between Qualitative and Quantitative Research

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Before going to the difference between qualitative and quantitative research, we have to understand what the research is. Research is a popular tool to increase and enrich the stock of knowledge about something and someone. In the field of business, marketing, psychology, sociology, economics, science, and technology, etc. there are two types of research. One qualitative research and other quantitative research. While the qualitative research counts on verbal narrative like written or spoken data, quantitative research relies on logical or statistical clarifications to draw decisions.

In qualitative research, there are only a few non-representative cases use as a sample to develop an initial understanding. Contrasting, quantitative research wherein an adequate amount of representative cases take to thought to acclaim an ultimate course of action.

There is a never-ending debate on, which research is better than the other. So in this article, we are going to shed light on the difference between qualitative and quantitative research.

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Difference between Qualitative and Quantitative Research Table:


Here includes an important comparison chart or table which represent the difference between qualitative and quantitative research. Such as:-

Comparison Quantitative Research Qualitative Research
Meaning Quantitative research is a research technique that is used to create hard facts and numerical data, by employing the statistical, mathematical and logical system. Qualitative research is a technique of investigation that develops considerate on human and social sciences, to find the way people feel and think.
Approach Objective Subjective
Nature Particularistic Holistic
Reasoning Deductive Inductive
Research type Conclusive Exploratory
Data Measurable Verbal
Sampling Random Purposive
Hypothesis Tested Generated
Methods Structured techniques like questionnaires, observations and surveys. Non-structured techniques such as group discussions, In-depth interviews etc.
Inquiry Result-oriented Process-oriented
Objective To examine the effect and causal relationship between variables. To discover and explore ideas used in the ongoing procedures.
Elements of analysis Numerical data Words, objects and pictures
Result Recommends a final course of action Develops an initial understanding
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Difference between Qualitative and Quantitative Research

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Definition of Qualitative Research:


Qualitative research is provided the insights and understanding of the problematic situation. It is a non-structured, examining research method. It studies highly complex occurrences that are unbearable to explain with the quantitative research. Although, it produces a hypothesis or ideas for later quantitative research.

Qualitative research applies to achieve a detailed understanding of human behavior, attitudes, experience, motivations, and intentions on the basis of interpretation and observation to find out the way people feel and think. It is a formula of research wherein the investigator gives more heaviness to the views of the contributors. Case study, ethnography, grounded theory, phenomenology and historical are the kinds of qualitative research.

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Definition of Quantitative Research:


Quantitative research is a procedure of research. It accounts on the approaches of natural sciences, which generates numerical information, data, and hard facts. Its goals at forming cause and effect connection between two variables by using statistical, computational and mathematical methods. The research also recognizes as empirical research as it can be exactly and accurately dignified.

The data collected by the investigator can put into rank or alienates into sorts. Or it can dignify in terms of units of dimension. Tables and graphs of raw data can build with the help quantitative research, creating it relaxed for the researcher to analyze the outcomes.

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Difference between Qualitative and Quantitative Research Keys:


There is discussed the keys to the difference between qualitative and quantitative research. As a result, readers can more understand and clarify the difference between qualitative and quantitative research. Such as:-

  • Quantitative research is particularistic while qualitative research is holistic in nature.
  • Qualitative research is a technique of examination. It grows to understand social sciences and humanities, to find the way people feel and think. An empirical and scientific research process that uses to produce numerical data, by employing the logical, mathematical and statistical technique. It calls quantitative research.
  • The qualitative research, it footpaths a subjective attitude as the investigator confidentially convolutes. While the approach of quantitative research is objective. As the researcher uninvolved and attempts to specify the analysis and observations on the topic to answer the inquiry.
  • The quantitative research the reasoning is deductive. But in the case of reasoning used to synthesize data in qualitative research is inductive.
  • In the difference between qualitative and quantitative research discussion, quantitative research is conclusive. As opposed to qualitative research is exploratory.
  • Qualitative research is based on purposive sampling. Wherever a minor sample size chooses with a view to getting a thorough considerate of the target notion. Alternatively, quantitative research accounts on random sampling; where a huge representative sample selected in order to induce the outcomes to the entire population.
  • In the difference between qualitative and quantitative research discussion, the inquiry is not in the case of quantitative research, which is a process-oriented.
  • Qualitative Research pilots with the purpose of exploring and determining ideas used in the enduring courses. As opposed to quantitative research the persistence is to scrutinize reason and influence liaison between variables.
  • Quantitative research measurable data gathers. Conversely, in verbal data collects in qualitative research.
  • Features used in the scrutiny of qualitative research are objects, words, and pictures. Despite the fact that quantitative research is hard facts and numerical data.
  • Quantitative research recommends a final course of action whereas qualitative Research develops the initial understanding.
  • Last, of all, the procedures used in qualitative research are focus groups and in-depth interviews etc. In distinction, the procedures of accompanying quantitative research structures observations and interviews.

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After the difference between qualitative and quantitative research discussion, we are able to take the decision. Such as, ideal research is one, which steers by making an allowance for both the procedures, together. Even though, there are some specific zones which necessitate. Only one type of research which primarily determines by the information required by the investigator. While qualitative research inclines to be explanatory, quantitative research is existing.

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6 Responses

  1. Andrew Flintoff says:

    Quantative research and qualitative research are sensational concept in searching field. Before starting research, qualitative and quantative knowledges are must. Your this article is very helpful for those. Thanks.

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